MBC Media Solutions (MMS) has launched a new advertising solution for brands looking to be a part of leading regional and global sporting events.
MMS, the commercial arm of MBC Group and the official advertising representative of the Saudi Sports company (SSC), teamed up with Al Arabiya to launch its new sports brand called ‘MMS Sports’.
‘MMS Sports’ will bring together advertising solutions across the most prestigious sporting events, matches, and shows from SSC, MBC Group and Al Arabiya under one umbrella
It aims to offer unparalleled opportunities for brands to connect with the vast and passionate sports-loving audience in MENA wherever they watch, be it on TV, Shahid VoD platform, radio, digital or social media.
With an extensive line-up of events ranging from football to motorsports, ‘MMS Sports’ provides brands with a unique opportunity to align themselves with the excitement and passion of live sports.
Whether it’s through strategic sponsorships, integrated advertising, or immersive activations, MMS Sports offers a multitude of avenues for brands to engage with audiences.
“At MBC Media Solutions, we understand the power of sports to unite and inspire audiences. With MMS Sports, brands have the unique opportunity to leverage the unrivaled reach and influence of sports programming to elevate their brand presence and connect with consumers on a deeper level,” said Ahmed Al Sahhaf, CEO of MMS.
Hani Ghorayeb, Chief Revenue Officer at MMS, highlighted the power of sports in propelling brands’ growth.
“By strategically aligning brands with our premier sporting events, we offer unparalleled avenues for expanding market reach, enhancing brand presence, and driving tangible business results.”
Ramzi Ghanem, the Client Growth Lead who leads on sports at MMS, added: “By bringing together the most prestigious sporting events under one umbrella, we provide a platform where brands can engage with fans through innovative advertising solutions across TV, digital, and social media.
“With MMS Sports, we are setting a new standard in sports marketing, offering brands the chance to elevate their presence and create lasting connections with consumers.”
