A leading brand approached Hills Advertising with a clear objective – to secure maximum exposure on Sheikh Zayed Road, Dubai’s most prestigious and high-traffic corridor. The client wanted high visibility in what is often seen as the city’s most desired advertising location.
The team at Hills Advertising believes true campaign effectiveness comes from a balance between visibility, reach, and efficiency. While Sheikh Zayed Road offers an undeniable impact, relying solely on one corridor can limit audience penetration and inflate frequency among the same commuters.
Drawing on Hills Advertising’s deep understanding of out-of-home dynamics, they adopted a consultative approach, engaging th
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
