By Cicero & Bernay
AUTOMATED PROGRESS
In an era defined by personalisation, we have become accustomed to and reliant on content and products that are tailored to our preferences. The premise from an end-user perspective is relatively simple: the more we engaged with a subject or genre of content, the more of it we were served. As our consumption of online media increased so did the amount of time data analysts and miners invested in perfecting the algorithms to produce as customised an experience as possible.
Among the many tactics that were developed over the years, very few have enjoyed the prominence and impact
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