Mashreq has revealed details of its Oman Launch campaign, which set out to position it as a bank entering Oman with the humility of an old trusted friend and the ambition of a forward-thinking partner.
The campaign was created in partnership with brand experience agency Sweetwater MEA, with Assembly Global handling the offline and digital ads distribution and campaign orchestration, Tactical overseeing the film production, and Identity Global providing PR and event management services.
The aim of the campaign was to create awareness of Mashreq’s origin as ‘Bank of Oman’ and its entry as a ‘legacy reunited’ and to build trust by showcasing the bank’s leg
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