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posted on Feb. 06, 2025 at 5:00 pmMar 19, 2025

Mashreq enters Oman with ‘humility of an old friend, ambition of a partner’

posted on Feb. 06, 2025 at 5:00 pmMar 19, 2025

The omnichannel Mashreq Oman Launch campaign was rolled out digitally, across social media channels, well-established newspapers in the region, online news portals, as well as out-of-home (OOH) billboards.

Mashreq has revealed details of its Oman Launch campaign, which set out to position it as a bank entering Oman with the humility of an old trusted friend and the ambition of a forward-thinking partner.

The campaign was created in partnership with brand experience agency Sweetwater MEA, with Assembly Global handling the offline and digital ads distribution and campaign orchestration, Tactical overseeing the film production, and Identity Global providing PR and event management services.

The aim of the campaign was to create awareness of Mashreq’s origin as ‘Bank of Oman’ and its entry as a ‘legacy reunited’ and to build trust by showcasing the bank’s leg

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Tags:Advertising Assembly Global Campaign campaign orchestration digital digital campaign financial client integrated campaign marketing Mashreq Oman Oman Launch omnichannel campaign OOH Out-of-home social media campaign Suad Merchant Sweetwater MEA Tactical We Are Tactical

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.