Like a good Australian, Con Frantzeskos is talking scrums. And no, not the Wallabies’ latest thrashing by the All Blacks at the Rugby World Cup final. Rather the founder and chief executive of Penso is trying to describe his Melbourne-based agency’s ‘agile-methodology’ approach after the Power Point failed to load.
“Instead of saying ‘let’s just go invest $2 million in this’, go out there and go crazy, then say it went to market and it was terrible; instead of spending all that money after launch, we invest it pre-launch and test five or six options in market immediately,” he says. “So let’s sprint in three days. Let’s have a campaign even if the product is not in mark
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