Marketing & PR director, Volkswagen Middle East
Years in current position: 2
Years with company: 10
Size of department: 10+
Previous jobs
• Marketing communications senior manager, VW ME
• Brand communications manager, VW ME
• Associate account director, Memac Ogilvy
Recent campaigns
Despite the semiconductor crisis it’s still been a busy year for Volkswagen in the Middle East. We successfully launched two new products in 2022: the all-new Golf R and the redesigned T-Roc. We also did a brand campaign that focused on Volkswagen’s key attributes of comfort, design, safety and technology. We did this in partnership with Google to test if gender and age bias exists in advertis
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