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Marketing Game Changers 2022: LEGO’s Ula Bieganska

Head of marketing, LEGO Middle East and Africa

Additional positions 
Chairwoman of advisory board at Play Included (nonprofit)
Years in current position: 6
Years with company: 9
Size of department: 7

Previous jobs 
• LEGO Group, regional senior manager for girls’ audience, Prague
• Procter & Gamble, brand manager, fabric enhancers MEA, Geneva
• Procter & Gamble, hair care associate brand manager Poland, Warsaw

Recent campaigns 
• Build. Unbuild. Rebuild
• Brick The Rules
• Ramadan Through the Eyes of Children

What is your objective in your current role?
To inspire kids, families and adults in our region to spend time creatively playing together.
Do


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