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Marketing Game Changers 2022: Abu Dhabi Airports‘ Huda Al Shamsi

Vice-president of marketing, brand and communications, Abu Dhabi Airports
Additional positions: Member of the advisory committee at Al Forsan ­International Sports Resort
Years in current position: 4 
Years with company: 4 
Size of department: 24 

Previous jobs
• Director of marketing at KBBO Group.
• Head of marketing and communications – under the Cultural Programmes and Heritage Festivals Committee – at the Abu Dhabi Department of Culture and Tourism.
• Project manager at Sorouh.

Recent campaigns
Following months of creative planning and collaboration with our most important stakeholders, we conceptualised the ‘Change Starts Here’ campaign, which served as the foundation


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