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Marketing Game Changers 2021: Mohammed Ismaeel, Visa CEMEA

Senior vice-president, marketing, Visa CEMEA
additional positions: Board ­member, The Marketing Society
years in current position: 5
years with company: 7
size of department: 73
previous jobs
• P&G for 10 years (left as
associate MD)
• HSBC for 10 years (left as head of marketing for MENA)
recent campaigns
We’ve just relaunched our brand campaign last month; and the activation of our Olympics sponsorship.

What is your objective in your current role?
Today I see my primary role as that of supporting, developing and nurturing growth in as many of my team and beyond as possible, and doing so with empathy.
Do you have a guiding principle?
I have principles and I’m


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