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Marketing Game Changers 2020: Peter DeBenedictis

Peter DeBenedictis
CMO, Microsoft, Middle East and Africa
Board member, Marketing Society Middle East
Board member, Dubai College
Advisory Board Member, WAX.IO (Silicon Valley startup)

Years in current position: 4
Years with company: 4
Size of department: 20+
Previous jobs
• CMO, GE Healthcare
• Marketing director, Philips
• Marketing director, FedEx
Notable campaigns
• Forward Together (2020)
• Work x Life (2019)
• Cloud Society (2018; Effies Gold Winner)
Achievements
Leading a team of world-class and diverse marketers at Microsoft, who deliver outstanding work is a great privilege and one of my career highlights. As a boss once used to say to me, “To


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