The creator economy has arrived, and there’s no turning back. Creators command attention on an epic scale. They are true cultural gatekeepers who build their communities based on trust. Creators know and are highly accountable to their audiences which is why they are so effective in influencing behaviours.
We know this from experience, but also by data having conducted the first neuroscience study on the power of creator content, The Science of Influencer. The study found that when compared to TV adverts, influencer content is 277% more emotionally intense, and 87% more memorable. It is also more emotionally intense and memorable compared to ads on social platforms as well: 64% more e
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