Image Credit: Epsilon
Epsilon, a global advertising and marketing technology company has announced research of a study of retailers and brands on the current and future state of retail media.
The study in partnership with Phronesis Partners surveyed brands and retailers across 12 countries found 37 per cent of retailers currently have off-site programmatic advertising as part of their retail media and monetization strategy.
While 48 per cent of brands expect their retail media investments to increase over the next three years.
The survey aims to better understand brands’ and retailers’ perception and
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
