With Covid-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This is according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’, conducted by 451 Research, a part of S&P Global Market Intelligence, and commissioned by AppsFlyer. The research explored evolving consumer behaviours and identified how UAE businesses are correspondingly advancing their mobile application and marketing strategies.
Based on a survey of 250 marketers from the UAE and Saudi Arabia, AppsFlyer’s report highlighted the growing role of mobile apps as a primary i
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