Campaign Middle East’s 6th edition of its annual flagship event, Marcomms360: Predictions 2023, took place on December 8, 2022 at Fairmont the Palm ballroom. Bolstered by a strong line-up of speakers, the event looked into what the year 2023 held for the industry across various divisions and aspects such as AI, DOOH, influencer and precision marketing and the future of digital. At the event, the role of data in marketing was the most talked about topic, followed by how brands are venturing into the metaverse.
The event was sponsored by Amazon Ads, ArabyAds, Al Masaood, Audience Collective Middle East, Cicero and Bernay, MBC Media Solutions, Phd, Pixis, Publicis Groupe, and W Group ( Hyperme
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