BPG Group’s Camilla d’Abo compares marcomms over the years gone and the years to come.
Mark Zuckerberg and I have something in common. We both launched our companies 20 years ago in 2004. Zuckerberg went on to create one of the most iconic tech giants, Meta, which has fundamentally shaped the way people communicate across the world. Meanwhile, I have spent the past 20 years trying to help shape the comms industry in the region as a leader of several GCC marcomms agencies.
Whilst I recognise the parallels between us are marginal, it has given me cause to reflect on this as an interesting perspective with which
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