Marcomms 360 – Predictions 2021 is now live

Campaign’s flagship conference. Marcomms 360 – Predictions 2021 is now live.

To login to the event, please visit:  https://campaignme.com/marcomms360/event-details/ 

The conference is supported by Platinum Sponsor:  Accenture Interactive; Gold Sponsors: Choueiri Group, Snap, Hearts & Science, MullenLowe, Vamp and mFilterIt; and Strategic Partner The Marketing Society.

Speakers include David Fregonas and Kristine Lasam from Accenture Interactive; Vishal Badiani and Amer Chehab from Snap; Fadi Maktabi and Dana Sarkis from Hearts & Science; Mounir Harfouche from MullenLowe; Dhiraj Gupta from mFilterIt; Karl Mapstone from Vamp; Khaled Ismael from TetraPak; Peter De Benedictis from Microsoft; Mike Fairburn from Sony Music; Cherry Fu from Oppo; Beverley D’Cruz from Yum’s Pizza Hut; Maria Gedeon from Majid Al Futtaim; and more.


10:00am – 10:10am
Editor’s introduction
Austyn Allison | Editor, Campaign Middle East

10:10am – 10:30am
Session 1- AR Moves Mainstream
Vishal Badlani | Head of Creative Strategy MENA, Snap Inc.
Amer Chehab | Head of Agency Development MENA, Snap Inc.

10:30am – 10:35am
Marketing Outlook- Khaled Ismail
VP Communications – Europe, Central Asia, Middle East & Africa Region | Tetra Pak
Chairman | The Marketing Society

10:35am – 10:55am
Session 2- Accelerated Transformation
Fadi Maktabi | Managing Director, Hearts & Science
Dana Sarkis | Head of Marketing Science & Transformation, Hearts & Science

10:55am – 11:00am
Marketing Outlook – Aimee Peters
Group Head – Marketing & Communications | Mashreq Bank

11:00am – 11:20am
Session 3 – Fireside Chat: The Expanding Multiverse. We are Virtual Events Experience.
Kristina Lasam | Managing Director – Lead for Communicate Experiences ME, Accenture Interactive
Pablo Gonzalez Vargas | Founder, Mayan Warrior

11:20am – 11:25am
Marketing Outlook- Abdulwahed Juma Farish
Executive Vice President Communication | Emirates Integrated Telecommunication Company EITC

11:25am – 11:40am
Session 4 – Talking Creativity
Mounir Harfouche | Chief Executive Officer, Mullen Lowe Mena

11:45am – 11:50am
Marketing Outlook- Maria Gedeon
Marketing Director | Majid Al Futtaim Leisure, Entertainment and Cinemas

11:50am – 12:10pm
Session 5 – When change is the only constant, predictions arise..
Mathieu Yarak | Research Director, Choueiri Group

12:10pm – 12:15pm
Marketing Outlook – Peter DeBenedictis
Chief Marketing Officer | Microsoft Middle East & Africa

12:15pm – 12:35pm
Session 6- Social trends shaping businesses in 2021
Liliane Assaf | Product Marketing Manager, Middle East and Africa, Facebook

12:35pm – 12:40pm
Marketing Outlook – Cherry Fu
Marketing Director | OPPO GCC

12:40pm – 01:00pm
Session 7 – Influencer Marketing predictions 2021
Karl Mapstone | Head of Middle East, Vamp

01:00pm – 01:05pm
Marketing Outlook – Mohammed Ismael
Senior Vice President Marketing – CEMEA | Visa

01:05pm – 01:25pm
Session 8 – Panel : Achieving Ad Integrity
Dhiraj Gupta | CTO & Co- Founder, mFilterIt
Haris Khan | Head of acquisition, Careem
Moderated by: Austyn Allison | Editor, Campaign Middle East

01:25pm – 01:30pm
Marketing Outlook – Beverley D’Cruz,
Chief Brand Officer | Pizza Hut Middle East, Africa & Turkey

01:30pm – 01:35pm
Closing remarks
Austyn Allison | Editor, Campaign Middle East.