wheelsAHOY’s modular design brings brand experiences to consumers in a different way.
MENA brands are diving headfirst into a thrilling era of brand activation, where marketing goes beyond selling and aims to create memorable, long-lasting consumer connections. Today’s consumers want more than a catchy jingle—they crave engaging, immersive experiences that resonate with them. Brands are answering the call with activations packed with music, social engagement, and hands-on experiences, bringing a level of fun that stays with consumers far beyond the initial event.
This transformation is part of a wider trend in
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