LPS, a marketing communications agency operating in the UAE, KSA, UK, and Egypt, has been chosen to manage the social media presence, content production, communication campaigns, and event coverage for Wasl Group.
The agreement launches a two-year strategic partnership between the two organisations, following a competitive bidding process.
As part of the mandate, LPS will manage the social media communications and content strategy for four Wasl Group entities: Wasl Group, Wasl Communities, Jumeirah Golf Estates, and Foodtech Valley.
Wasl Group aims to amplify its brand visibility and digital presence across various target audiences through this agreement. These sectors include residents, tourists and government stakeholders.
“We are proud to be partnering with Wasl Group, bringing our 360-degree expertise, creative content production, and event coverage centered around a social first mindset, to one of Dubai’s leading organisations,” said Aasim Shaik, Managing Director of LPS.
By leveraging strategic marketing solutions, LPS aims to deliver targeted, data-driven campaigns, key visuals, and impactful content that will bolster Wasl Group’s brand presence, promote its properties, and enhance event engagement.
“Our team is excited to play a part in Wasl’s continued success by enhancing their digital presence and showcasing their leadership in real estate and community development,” said Shaik.
By adopting strategic marketing solutions, LPS aims to create a cohesive, modern brand image across Wasl Group’s digital platforms. This aims to help drive engagement and strategically position Wasl’s properties and initiatives in key markets.
