Fast food giant Burger King has awarded its regional advertising account to Lowe MENA following a competitive pitch.
An unknown number of agencies had been involved in the review, which was called in April this year and had included Dubai-based incumbent Tonic Communications. Lowe’s task will be to bring “fresh and insightful stories to consumers in the region”, providing innovative and original campaigns that will resonate with the public at large.
Derek Keith Fulbrook, general manager at Burger King Middle East, said: “Our decision stems from the need to re-look at our creative strategy against the ever- changing Middle East landscape and ongoing brand development. The quality
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Ironically MCN handled for a number of years McDonalds (one of the founders of MCN still holds the franchising rights for McDs in Lebanon). Am sure that experience will serve them well with BK.