United Arab Emirates national airline Etihad Airways has appointed Lowe Open as its first global direct marketing agency following a competitive pitch.
The London-headquartered creative agency has been tasked with enhancing direct marketing activities for the Abu Dhabi-based airline, including Etihad Guest, the carrier’s frequent flyer programme.
Lowe Open will be placed on a three-year contract with a remit that also includes developing direct marketing creative, as well as providing additional data and analytics services to Etihad Airways, Global Loyalty Company and Etihad Guest.
The account will be led from Lowe Open’s offices in Abu Dhabi, supported by operations in the UK an
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
