ThePubverse, ArabyAds’ publisher monetisation platform, today announced that it has partnered with Lotame, a global technology company.
Through the partnership, ThePubverse will use Lotame’s data platform, Spherical, to collect first-party data and gain access to a large storage of consented third-party data.
USA-based Lotame is a data solutions technology company that collects and creates customer databases for marketers and media owners use for its clients across North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific.
The data will allow ThePubverse to make more informed decisions, maximise ad relevance, and improve campaign effectiveness. It will also harness real-time insights to tailor precise messages for audiences.
With this partnership, ThePubverse will also tap into Lotame’s niche audience segment creation, audience expansion, audience enrichment for persona creation, and enhanced cookieless targeting opportunities.
Commenting on the development, Imad Sarrouf, CEO of ThePubverse said, “We are thrilled to join hands with Lotame on this exciting journey. This collaboration opens a wealth of opportunities for our clients and us, as we aim to provide unmatched data targeting and activations backed by cutting-edge data analytics. Together, we are poised to set new industry standards and create transformative campaigns that drive meaningful results.”
“Lotame’s mission is to empower publishers to drive growth and derive value from customer data — whether they have it or need it. We’re excited to join forces with ThePubverse to enable their clients to use data in smarter, faster, and easier ways that expand their monetization and yield”, said Ross McMillan, VP of Commercial Solutions EMEA at Lotame.
Meanwhile, it’s been a year for partnerships for the global adtech company, ArabyAds. Earlier this year, ThePubverse also announced its partnership with regional Arabic content publisher Mawdoo3.
Arabyad’s retail media advertising platform Ritelo also announced a parternership with Saudi Arabia-based online store Daleel Store.
