ThePubverse, ArabyAds’ publisher monetisation platform, today announced that it has partnered with Lotame, a global technology company.
Through the partnership, ThePubverse will use Lotame’s data platform, Spherical, to collect first-party data and gain access to a large storage of consented third-party data.
USA-based Lotame is a data solutions technology company that collects and creates customer databases for marketers and media owners use for its clients across North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific.
The data will allow ThePubverse to make more informed decisions, maximise ad relevance, and improve campaign effectiveness. It will a
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