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L’Oréal Middle East celebrates 25 Years in the region

As L’Oréal marks its 25th anniversary in the region, the global beauty leader reaffirms its commitment to driving transformation in the local beauty sector and making a positive impact on its communities. 

Since L’Oréal’s inception in the Middle East, the Group has focused on developing the beauty industry while launching purpose-led initiatives on sustainability, women’s empowerment, youth employability, and innovation. 

It aims to continue creating new programmes and forging collaborations that will foster social change and influence the future of beauty in the region.

With a portfolio of 31 brands and a network of long-term partners the brand serves 10 countries and approximatel


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