By Assem Memon, cofounder & managing director of AdMazad
The out-of-home (OOH) advertising industry has been struck hard by the spread of COVID-19 – known as the coronavirus; however, the medium seems to have been facing a challenge before that. AdMazad, the data-driven ad-space provider for out-of-home (OOH) advertising, realized the noted shrinkage of ad-space occupancy even before the coronavirus crisis. Through COVID-19, however, there was a 100% increase in empty large billboards across Greater Cairo in the first week of April 2020, reflective of the spending sentiment of multinationals and large national companies during the COVID-19-induced #StayAtHome regulations.
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