Phil Lynagh is regional director at Tag:MENA
I’m bored of celebrating creative directors and their game-changing ideas, so this column is a tribute to the people that take that big idea and then transform it into something resembling a commercial solution. Imagine the scene: “I’ve cracked the VW brief, Hamed, three kittens swinging from trapezes from the Burj Khalifa, they sing a cheeky song, do a little belly dance then a deep VO says something nice about the car”.
“Brilliant!” cry the art director’s team. “WTF,” whisper the creative team. By the creative team I am, of course, talking about the studio managers, the production team, the artworkers and the desktop publ
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I couldn’t agree more! I love this article.
Not many people know how many years it takes to be top of your game in a creative position. Just knowing your software is a big challenge by itself.
Thnx Phil, good one.
Add to the struggle the idea of controversial art, like “The Pope wears gold” and it seems near impossible.
http://www.postmodernrevelation.com
James
Thank you Linda.
HAHAHA – kittens swinging from trapezes from the Burj Khalifa!
Careful, might end up at Cannes next year….
Too late Bert I think it was shortlisted last year 🙂