Loeries 2025 opens for entries, adds new categories

Entries are now open for the 2025 edition of The Loeries, an awards platform for brand communications and creativity across Africa and the Middle East.

This year’s categories span traditional formats such as Film, Radio, and Print, as well as emerging disciplines including Media Innovation, B2B Creativity, PR & Media Communications, Social Impact Campaigns, and Service Design. Reflecting the evolution of the industry, new categories have been introduced, including Comedic Impact and New Launch Campaign. Additionally, the newly established Marketing Impact Award aims to recognise the collaboration between marketers and their agency partners.

Recognised globally as a key contributor to the WARC rankings, the awards aim to highlight creative excellence across advertising, marketing, design, and digital innovation.

In the previous year’s edition, Leo Burnett Dubai won one of the two Grand Prix awards for its The Great Indian Dunk campaign for the NBA under the Indoor Posters category.

“The Loeries exists to recognise, reward, inspire and foster creative excellence in the brand communications industry,” explains Loeries CEO, Preetesh Sewraj. “The awards are the process that we use to show the industry who are the people and companies that are truly impacting nearly two-billion consumers across Africa & the Middle East with the information that they need to navigate a complex purchasing environment.”

Entries will be evaluated by a panel of jurors from across the region, with guidance from international jury presidents. Submissions will be assessed on innovation, execution, and relevance to their respective markets.

The deadline for early bird submissions is April 25, with standard entries closing on June 1. Work that has been commercially flighted or published to a substantial audience between July 1, 2024, and June 30, 2025, is eligible for entry to the Loeries.

More details on the submission process and category criteria are available on the Loeries website.