Warner Bros. Discovery’s Grigory Lavrov explains the importance of keeping it local when it comes to content
HOW DO YOU ENSURE CONTENT STAYS FRESH AND RELEVANT?
As a newly combined company, we have an enormous library of content to offer our audiences. But we believe that in order to stay fresh and relevant in the region, it’s crucial to have locally relevant content next to our international offerings. The best way to build a robust collection of local content is by understanding regional audiences’ needs. Therefore, we conduct regular consumer research to understand better what sparks their interest and keeps them engaged.
During research focusing on Fatafeat, the biggest food channe
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