Riyadh has launched new ad opportunities on buildings, taxis and buses in three stages.
Remat Al-Riyadh Development Company, the development arm of the Riyadh municipality, has launched investment opportunities in outdoor advertising across Saudi Arabia’s capital city.
The Deputy Mayor of Riyadh Municipality for Investment and Privatisation, Salman Al-Dahmash, explained that these opportunities are part of the Riyadh advertising masterplan.
The aim is to enhance the city’s image and prevent the unregulated spread of billboards on streets.
The first tranche of opportunities include building fronts on premium roads in the city, including King Fahd Road, Prince Turki bin Abdulaziz Alawwal Road and Northern Ring Road.
During this year, a second bundle will be launched along with adverts on public taxis and buses. The third opportunity is for ads on idle land.
Remat Al-Riyadh Development Company wants to create “unique investment opportunities according to innovative business models of partnership with the private sector to implement iconic projects that add value to the city and keep pace with the latest changes in this advertising sector”.
The Saudi government also wants to attract more international companies to base themselves in the Kingdom.
In February 2021, the government declared that it would only sign contracts from 2024 with companies that had set up a regional headquarters in the country.
A number of companies have since announced their intentions to set up HQs in Saudi Arabia. In September, MBC Group, the largest media company in the Middle East and North Africa (MENA) has announced its brand-new headquarters in Riyadh in the Kingdom of Saudi Arabia.