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Shantelle Nagarajan
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LiveRamp partners with Publicis Groupe Middle East to innovate commerce media

Shantelle Nagarajan
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Publicis Groupe Middle East's partnership with LiveRamp aims to empower brands to drive measurable performance and business outcomes through robust commerce media solutions.

LiveRampFrom left: Elie Milan, Chief Performance Officer Publicis Groupe ME&T; Mazen Mroueh Head of Performance Product & Operations & Retail Media Publicis Groupe ME&T; Bassel Kakish CEO Publicis Groupe ME&T; Oliver Klander Commercial Director MEA; Tony Wazen, CEO Publicis Media; Khaled Abou Nader, CIO Publicis Groupe ME&T.

LiveRamp, a data collaboration partner, has partnered with Publicis Groupe Middle East to accelerate the growth and adoption of commerce media.

The partnership combines LiveRamp’s data collaboration technology with Publicis Groupe ME’s partner scale to propel commerce media innovation and deliver best-in-class solutions for brands across the Middle East.

“Commerce media is transforming how brands and retailers connect with customers, and this partnership puts us at the forefront of that evolution,” said Mazen Mroueh, Head of Performance Product & Operations, Publicis Groupe Middle East.

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Tags:Automotivecommerce mediaCPGdata collaborationincrementalLiveRampMazen MrouehOliver KlanderPublicis Groupe Middle Eastretail
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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