By Cheryl King, managing director, Markettiers MENA
Podcasts in the UAE have been on the rise for the past few years, but now more than ever listeners are tuning into a wealth of podcasts for their news, entertainment and education needs, proving a key opportunity for brands in the region to tap into the power of audio. Our research at Markettiers MENA in 2019 showed that 16 per cent of those asked would tune into a podcast at least weekly. Now, just two years on, the listenership in the region has grown rapidly. Our latest research reveals that podcasts are becoming a part of listeners’ daily routines with over a third (37 per cent) of the UAE audience tuning in to a podcast at least
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
