LIONS has released its annual State of Creativity 2024 report.
It sheds light on the current state of the creative industry, based on a survey of 3000 marketers and creatives worldwide.
Despite a more optimistic outlook on growth and marketing investment compared to the previous year, the report highlights tensions in significant relationships within the industry.
While there’s a sense of positivity regarding growth and investment, underlying tensions in key relationships present challenges that need to be addressed.
The report aims to identify these areas of concern and offer actionable insights and solutions, drawing from the experiences of brand and agency leaders who have
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