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Leveraging the ‘AI’ in brain power to understand your customer

Andreas Hassellof, CEO, Ombori explains how machine learning is revolutionising customer understanding.

“AI and ML are helping companies stay one step ahead of the curve,” writes Andreas Hassellof, on understanding your customer.
Artificial intelligence (AI) and machine learning (ML) are transforming how brands operate – and most importantly – thrive.
These technologies are driven by complex algorithms and are providing brands with unmatched insights into customer behaviour and preferences. AI and ML are helping companies stay one step ahead of the curve. Without a doubt, AI is an indispensable asset that’s reshaping the future of customer engagement. 

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