Over a 15 year career in e-commerce and shopper marketing in the Middle East, I’ve had the privilege to witness, and be part of, the extensive digital transformation the region has undergone.
What was once a relatively untapped market has quickly become a booming hub for online commerce with no signs of slowing down, as experts estimate the Middle East’s market volume to reach US$50 billion by 2025.
If the trajectory is accurate, that’s more than double the market volume of 2020. This e-commerce expansion is a story of growth, adaptation, and the remarkable role that social media has played in this digital renaissance.
The Middle East e-commerce boom
As a region home to a young and
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