Leo Burnett has won the advertising account for Abu Dhabi-based property giant Aldar following a competitive pitch.
The agency will now be responsible for rolling out Aldar’s new marketing strategy as the company seeks to turn around losses incurred in the recession.
Leo Burnett and FP7 had been the only two agencies shortlisted as part of Aldar’s advertising review, which initially involved a long-list of 10 agencies. Incumbents JWT and Impact BBDO were not invited to take part in the process.
Sami Eid, deputy director of marketing and media at Aldar, said: “It was a very tough decision because there were some very good ideas, but Leo Burnett stood out as being the most appropr
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