For the upcoming 75th anniversary of the FIA Formula 1 World Championship, the LEGO Group will have a presence at key races throughout the 2025 calendar, to bring play into the F1 Paddock like never before.
Fans should look out for the full partnership, including products, experiences and content to roll out of the pits in time for the 2025 FIA Formula 1 World Championship.
These experiences, fan zone activations, and engaging content across the LEGO Group’s digital platforms are part of The LEGO Group and Formula 1’s new, multi-year partnership to connect more fans of LEGO® building with the world of Formula 1, bringing together two passionate global fanbases.
Julia Goldin, Chief Product & Marketing Officer, the LEG
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