This Father’s Day, the LEGO Group is inspiring families across the UAE to rethink gifting traditions with its regionally tailored “Build It With Him” campaign – a creative call to action that invites parents and children to connect through the joy of LEGO® play.
Ula Bieganska, Head of Marketing, LEGO Group MEA says, “The creative vision was inspired by the idea that Father’s Day isn’t really about celebration it’s about connection. Our campaign for the LEGO Group set out to reframe the occasion not as a moment for grand gestures, but as a chance to be present and playful.”
The campaign was a collaboration between Publicis Middle East and MSL Middle East, with MSL handl
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