Lebanese Actress, Nadine Nassib Njeim, has launched a new beauty brand Nadine Njeim Beauty.
The beauty brand will be taking inspiration from the actress’s life, highlighting challenging moments such as the 2020 Beirut blast.
The creation of the brand derives from her experiences as she aimed to create something “meaningful and useful”, a representative of the new self belief and resilience she discovered within herself.
The brand’s collection focuses on empowering empowering women and encouraging them to embrace their uniqueness.
The Njeim’s brand positions itself to be accessibly priced make-up as well as a clean beauty brand.
As part of being a clean beauty brand, Nadine Njeim Beauty will aim to make a consistent, conscious effort in every part of the development, formulation and packaging process, with a view to reduce the impact on the planet wherever possible.
The brand also emphasizes on the values of kindness, empowerment, and self-expression.
As part of the first launch of the brand, Njeim will release ‘The Glow Collection’ which will consist of five products.
The new collection launch will be supported by the brand’s own e-commerce platform which will also allow people to test shades digitally at home through a virtual try-on technology, allowing them to pick shades that suit them the best.
Nadine Nassib Njeim, Founder & Chairman, Nadine Njeim Beauty shared: “In revealing NADINE NJEIM BEAUTY to the world today, I am filled with gratitude for the healing journey that has led me to this point in my life.
“Aside from offering a collection of beautiful products, Nadine Njeim represents perseverance and self-belief. As I share it with others, I hope to inspire them to embrace their uniqueness, to find their own light, and to never underestimate the power of self-love as a transformative force.”
