A few months ago, I emphasized that regional advertisers should seize the opportunity presented by COP 28, scheduled for the end of November 2023 in the UAE.
They should start considering measures to reduce the carbon impact of their digital advertising campaigns.
At that time, I outlined the six key points advertisers should focus on to reduce the environmental footprint of their digital advertising campaigns.
1. Defining the right KPIs according to their objectives
2. Optimising digital ad formats for maximum effectiveness and efficiency
3. Preventing ad fraud and ensuring media quality
4. Choosing their target audience
5. Choosing responsible and sustainable ad tech tools
6. Data
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