‘Flavors of Iraq’ by Awkward Ads and Lay’s
To launch its new flavour offerings in Iraq, Lay’s, in collaboration with Awkward Ads, has released a spot to celebrate the culinary heritage of the nation.
Directed by Eslam Aboelenein and brought to life by Bigfoot Films, the film masterfully intertwines vibrant stills, street scenes, and heartfelt family moments. It captures the pulse of Iraq’s bustling cityscapes, the richness of its traditional attire, and the contrasts between lively celebrations and deeply personal gatherings.
“For us, this campaign is about celebrating Iraq’s spirit in a real, grounded way
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
