By Ramy Kandil, deputy general manager of operations, Hug Digital
I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view.
It may seem counterintuitive, seeing that Dubai is the media hub of the MENA region, it’s the place where all the “happening” agencies exist, it’s the place where big multinationals have built headquarters in every direction from Sheikh Zayed road, and it’s where every marketer aims to work some day. Dubai is where the money is.
But let’s take a step back for a minute.
If we look at regional industry award events, who’s usually goin
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