Landor has appointed Lara Assouad as Executive Creative Director for the region.
Assouad will help to shape Landor’s creative initiatives from the Dubai studio, bringing with her expertise in bilingual branding and Arabic type design, and a passion for multicultural identities.
Throughout her career, she has demonstrated an interest in the intricate relationship between Arabic and Latin scripts, exploring their nuances in multicultural contexts.
She has been honoured with two certificates of excellence in typography from The New York Type Directors Club and as a selected artist for the Jameel Prize 4, recognised for her modular Arabic typography project.
Having previously c
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