Lacoste takes fashion sport to the next level with ‘Play Big’ campaign

Lacoste has launched its new brand campaign titled ‘Play Big’ and aims to take fashion-sport to the next level. 

By venturing into new territories and placing art at the very heart of the brand, this year marks a leap forward for the crocodile brand.

Lacoste keeps making the world its fans’ playground, inspiring them to create their own game. “Play Big” is a call to action capturing the breadth of impact of the Crocodile, embracing the inner courage of each ambassador at the heart of this campaign, and the spirit of the fashion-sport brand.

To bring this spectacular campaign to life, Lacoste called on four creative minds in the industry and contemporary artists including I