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Campaign Middle East
العربية
DigitalFeaturedMarketing
Hiba Faisal
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Kitopi’s Emirati Chef’s table: Scaling heritage through brand, culture and collaboration

Hiba Faisal
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The Emirati Chef’s Table empowers local chefs, turning Emirati cuisine into a platform for growth and cultural celebration.

The Emirati Chef’s Table empowers local chefs, turning Emirati cuisine into a platform for growth and cultural celebration.

The UAE’s food scene has been evolving at pace, shaped by a blend of global influence and homegrown ambition. But within the rise of local dining concepts, a clear gap has remained: how to give Emirati chefs the visibility, support, and operational strength needed to scale their ideas. Enter The Emirati Chef’s Table – a collaboration between Dubai SME and Kitopi designed to spotlight Emirati culinary voices and turn passion into sustainable businesses.

More than a campaign, this initiative is positioned as the beginning of a cultural movement that ties heritage to scalable growth.
Empowering homegrown talent
When asked what inspired the creation of The Emirati Chef’s Table, Kitop


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Tags:Farah Ali AhmadKitopiThe Emirati Chef’s Table
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

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