KFC and Cheetos have collaborated to introduce a new culinary creation: Crunchin’ Cheese Fried Chicken.
Chuck Studios, the global food advertising specialist, has teamed up with KFC Dubai and Pepsico’s Cheetos to introduce the restaurant’s latest creation, the ‘Crunchin’ Cheese Chicken’.
Rolling out across the Middle East, the campaign is a crunch-filled 80-second live-action film showcasing Colonel Sanders and a CGI Chester the Cheetah dancing it out in the kitchen to perfect the new recipe, combining KFC’s signature breaded chicken with a special Cheetos coating.
Chuck Studios brings the finger-lickin’ goodness of ‘Chrunchin’ Cheese Chicken’ to life with a mouthwatering 30-second kitchen sequence, which showcases KFC’s signature fried chicken and Cheetos crisps.
What began with teasers and social media buzz has developed into a 360-degree campaign. With Colonel Sanders and Chester the Cheetah leading the charge, this collaboration aims to tantalise your taste buds.
From TV commercials to engaging digital experiences and eye-catching outdoor ads, consumers can embark on a new gastronomic journey.
The two brands are officially #PartnersInCrunch. In the campaign’s main film Colonel Sanders and Chester the Cheetah have a showdown in Colonel’s Kitchen to create the new recipe.
The live-action part of the campaign, in which the two brand mascots cook up their collaborative scheme, was handled by the production partner Good People.
It launches on out-of-home and digital platforms including connected TV and programmatic channels across the Middle East.
Ahmed Arafa, Marketing Director at KFC MENAPAKT & CIS, said: “Our latest chapter with Cheetos marks our biggest marketing effort thus far in 2024 and is all about a unique partnership between two big bosses. Our collaboration with Chuck Studios was instrumental in bringing our vision to the screen. And what better way to enjoy the best of both, KFC and Cheetos, than a double crunch.”
Olaf Van Gerwen, Founder and Global Creative Director, said: “I’m a true believer in co-branding. This film brings fans of both KFC and Cheetos together for a new experience. Brand and agency teams were on board with sprinkling in fresh camera movements, new angles and weird lenses, so there was a lot to experiment with to underline the iconic and unique proposition. I have to admit though, I ate a few too many Cheetos on set. Cheetos dust all over my gear. Talk about finger lickin’ good.”
Client: KFC DUBAI
Agency: TBWA\Raad
Agency Credits:
Walid Kanaan – Chief Creative Officer
Joe Lahham – Managing Director
Frederico Roberto – Executive Creative Director
Rodrigo Scapolan – Creative Director
Sanele Ngubane – Senior Copywriter
Diogo Seibert – Senior Art Director
Farida Abdel Aal – Arabic Copywriter
Ramez Rahal – Strategic Planner
Ahmed Hamza – Senior Account Director
Richard Rao – Account Director
Tony Kayouka – Head of Social and Content
Rony Skaf – Executive Digital Director
George Oghgassian – Senior Account Executive
Layla Adib – Account Executive
Hamza Khan – Senior Social Media Manager
Rand Hilal – Senior Social Media Executive
Carol Younan – Social Media Executive
Karim El Khoury – Digital Account Executive
Diala Toska – Digital Account Executive
Natasha Oneto – Senior Producer
Abir Hanna – Senior Producer
Alia Fakha – Producer
Romy Abdelnour – Head of Communications
Lea Moufarej – Communications Executive
Ahmed Abouelnour – Senior Content Creator
Kalaiselvan Mariyappna – Finalizer
Sugan Jeevarathinam – Finalizer
Steve Guiragossian – Senior Finalizer
Dheepu Peter – Senior Graphic Designer
Binoy Samuel – Senior Graphic Designer
Smithesh Krishnan – Senior Designer
Leo Paul – Senior Digital Designer
Mike Thomas – Senior Finalizer
Abdulrahman Hany – Content Creator
Girish Sapalya – Retoucher
Production: Good People, Chuck Studios, Alex & Steffen, Barry Kirsch Productions
