Keko has appointed a new management team for Keko Dubai.
Patrick Pesch as Managing Director and Alberto Rader as Executive Creative Director will lead the company’s strategic expansion efforts in the region.
With two decades of experience in international marketing and strategic management, Pesch has established himself in the luxury industry, consistently delivering strong results for companies across diverse sectors.
As Marketing Director of Porsche China and Ferrari Greater China, Pesch was instrumental in developing the Chinese market for luxury sports car brands.
His deep understanding of cultural nuances, consumer behaviours, and market dynamics has helped him develop ef
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