5:30 RUN and ASICS Middle East and the Dubai community took on the challenge to #KeepTheRunsOn during the Holy Month – and beat the old, stereotypical perception that people tend to slow down their activities once the summer starts.
In an active city like Dubai, you cannot just stop running. Inspired by that, 5:30 RUN and ASICS Middle East launched their fully organic social media campaign, powered by the enthusiasm of participants in partnership with the Dubai Sports Council, in aid of the Al Jalila Foundation, and sponsored by ASCIS Middle East, InPhota, Vitamin Well, NAKED, and SUUNTO.
The campaign featured 28 Feed posts and 654 Stories on 5:30 RUN’s Instagram account with a total of
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