Imad Lahad, Managing Director, APCO, Dubai
We are at an inflection point in the communications industry. The recent boom in artificial intelligence (AI) is transforming the sector, ushering in an unfamiliar but exciting era.
This technological revolution presents a wealth of opportunities in data, personalisation, and strategising. But it also introduces critical challenges. The winners of this trend will be those who can prepare the quickest, act wisely, and embrace the change.
Perhaps the biggest opportunity AI offers our industry is the automation of repetitive tasks, freeing up employees to focus on higher-value strat
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