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Publicis Groupe appoints new Digitas CEO

Credits: Publicis Groupe

Publicis Groupe Middle East has announced the appointment of Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency. Monem will aim to accelerate the agency’s growth by connecting data-driven insights, creative experiences and innovative technologies to deliver unparalleled hyper experiences between brands and consumers.​

Commenting on the appointment Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey said, “Digitas has witnessed remarkable growth over the past few years, and we are confident that under Monem’s leadership, we will conti


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