Akheel Hassan Bilgrami, Executive Creative Director, CIQIt’s a question I’ve often asked my creative teams: Would you rather see campaign results or win an award? Would you rather your ad is praised by the people in the comments section or win another trophy? Would you rather earn a promotion for yourself or win accolades?
Should the two be going hand in hand? Yes.
But are they? Often only when it comes to the last one. And that’s the wrong way to look at things.
Somewhere along the way awards became inseparable from career growth. We stopped looking at the campaign numbers and started chasing media coverage. We gave up the hunger to find cultural truths and started focusing on jury trends.
The way the system has now been geared
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
