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It’s time to dust off the dinner jacket

Ramsey Naja is chief creative officer at JWT MENA

“As summer descends upon us, turbo-charged with apocalyptic predictions of global frying, it is time to open up that old can of worms: the “office dress code”.

I am perfectly aware that this is a minefield of epic proportions. We are, after all, in the creative arena, where offices are labs, ateliers; staff are absent-minded geniuses that will mismatch socks without batting an eyelid and walls are canvases for anything from Michelangelo to machetes. Indeed we are – and the more insane, the more provocatively mind-opening and refreshing our environments are, the more fuel for inspiration.
This is my view, and it may not be shared by


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