Luca Allam is head of digital for PHD UAE
“A recent discussion at the second GamesFest event in Dubai sparked the question whether we are actually making the most of the gaming platform here in the Middle East. Gaming makes perfect sense as a social marketing device, and as a reach driver, but why haven’t we seen more of its practice here in the region?
The stats really do speak for themselves.The online gaming penetration rate in MENA (28 per cent) is actually higher than the global average (25 per cent); Egypt and KSA have both been seeing 50 per cent growth each year for the last three years. Travian, one of the most played games online, has a global audience of approximately five million, wi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:PHD UAE
Interesting- please contact me at [email protected] for our recent insight on the state of Gaming entitled: “Not Child’s Play”